/* ===== iderank · hoja de estilos =====
   Paleta de marca: azul marino #1F2F5C · crema #F6F3EC · oro rosa #C4956A */
:root{
  --navy:#1f2f5c; --navy-d:#172745; --navy-l:#263a70;
  --cream:#f6f3ec; --cream-2:#fbfaf7; --cream-3:#ebe6db;
  --gold:#c4956a; --gold-l:#dcb98f; --gold-d:#9c6a44;
  --ink:#1f2f5c; --txt:#2b3448; --muted:#6b7280;
  --wa:#25d366;
  --r:18px; --shadow:0 18px 50px rgba(23,39,69,.14);
  --max:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Montserrat',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;color:var(--txt);background:var(--cream-2);line-height:1.6;-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
.wrap{width:min(var(--max),calc(100% - 40px));margin:0 auto}
.eyebrow{display:inline-block;font-size:.78rem;letter-spacing:.18em;text-transform:uppercase;font-weight:600;color:var(--gold-d)}
.eyebrow::before{content:"";display:inline-block;width:22px;height:1px;background:var(--gold);vertical-align:middle;margin-right:10px}
h1,h2,h3{font-weight:600;color:var(--ink);line-height:1.15}
h2{font-size:clamp(1.7rem,3.4vw,2.5rem);margin:12px 0 18px}
.lead{font-size:1.08rem;color:var(--muted);max-width:720px}
.gold{background:linear-gradient(120deg,var(--gold-l),var(--gold) 50%,var(--gold-d));-webkit-background-clip:text;background-clip:text;color:transparent}

/* botones */
.btn{display:inline-flex;align-items:center;gap:10px;padding:15px 28px;border-radius:999px;font-weight:600;font-size:.98rem;transition:transform .2s,box-shadow .2s,background .2s;white-space:nowrap}
.btn svg{width:20px;height:20px}
.btn-gold{background:linear-gradient(120deg,var(--gold-l),var(--gold) 55%,var(--gold-d));color:#fff;box-shadow:0 10px 26px rgba(196,149,106,.35)}
.btn-gold:hover{transform:translateY(-2px);box-shadow:0 16px 34px rgba(196,149,106,.45)}
.btn-navy{background:var(--navy);color:#f3efe6}
.btn-navy:hover{background:var(--navy-l);transform:translateY(-2px)}
.btn-ghost{border:1.5px solid rgba(243,239,230,.45);color:#f3efe6}
.btn-ghost:hover{border-color:var(--gold-l);color:var(--gold-l)}
.btn-wa{background:var(--wa);color:#fff;box-shadow:0 10px 26px rgba(37,211,102,.35)}
.btn-wa:hover{transform:translateY(-2px);box-shadow:0 16px 34px rgba(37,211,102,.45)}

/* ===== navegación ===== */
.nav{position:sticky;top:0;z-index:50;background:rgba(31,47,92,.92);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid rgba(196,149,106,.35)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{display:flex;align-items:center;gap:12px;color:#f3efe6;font-weight:500;font-size:1.35rem;letter-spacing:.02em}
.brand svg{width:38px;height:38px}
.menu{display:flex;gap:34px;list-style:none}
.menu a{color:#d9dde8;font-size:.92rem;font-weight:500;letter-spacing:.02em;position:relative;padding:6px 0}
.menu a::after{content:"";position:absolute;left:0;bottom:0;height:1.5px;width:0;background:var(--gold);transition:width .25s}
.menu a:hover::after{width:100%}
.nav .btn{padding:11px 20px;font-size:.88rem}
.burger{display:none;width:44px;height:44px;border:0;background:none;cursor:pointer}
.burger span{display:block;width:24px;height:2px;background:#f3efe6;margin:5px auto;transition:.25s}
@media (max-width:860px){
  .menu{position:absolute;left:0;right:0;top:72px;background:var(--navy-d);flex-direction:column;gap:0;padding:10px 20px 20px;display:none;border-bottom:1px solid rgba(196,149,106,.35)}
  .menu.open{display:flex}
  .menu a{display:block;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.06)}
  .nav .btn{display:none}
  .burger{display:block}
}

/* ===== hero ===== */
.hero{position:relative;overflow:hidden;background:radial-gradient(120% 90% at 65% 30%,var(--navy-l) 0%,var(--navy-d) 70%);color:#f3efe6;padding:96px 0 110px}
.hero .wm{position:absolute;left:-140px;top:-80px;width:720px;opacity:.07;pointer-events:none}
.hero .wrap{position:relative;display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center}
.hero h1{font-size:clamp(2rem,4.2vw,3.3rem);color:#f3efe6;margin:18px 0 22px}
.hero h1 em{font-style:normal;color:var(--gold-l)}
.hero p{font-size:1.12rem;color:#d9dde8;max-width:560px}
.hero .cta{display:flex;flex-wrap:wrap;gap:14px;margin:32px 0 22px}
.trust{display:flex;align-items:center;gap:10px;color:#c7cddc;font-size:.92rem}
.stars{display:inline-flex;gap:3px}
.stars svg{width:16px;height:16px;fill:var(--gold-l)}
.hero .eyebrow{color:var(--gold-l)}
/* placa flotante */
.plate-scene{position:relative;display:flex;justify-content:center}
.plate{width:min(330px,80%);aspect-ratio:148/210;background:#fbfbf9;border-radius:10px;box-shadow:0 40px 80px rgba(0,0,0,.45),0 0 0 1px rgba(255,255,255,.35) inset;padding:9% 7% 7%;text-align:center;color:var(--navy);transform:rotate(-4deg);animation:float 7s ease-in-out infinite}
.plate .p-logo{width:22%;margin:0 auto 4px}
.plate .p-word{font-weight:500;font-size:clamp(1rem,2.4vw,1.5rem);letter-spacing:.02em}
.plate .p-h{font-weight:600;font-size:clamp(.72rem,1.7vw,1.05rem);margin-top:10px}
.plate .p-s{font-size:clamp(.42rem,.95vw,.62rem);letter-spacing:.08em;margin-top:2px}
.plate .ring{width:56%;aspect-ratio:1;border-radius:50%;margin:10% auto 8%;border:4px solid var(--gold);background:#fff;display:grid;place-items:center;box-shadow:0 8px 20px rgba(0,0,0,.08)}
.plate .ring svg{width:38%}
.plate .band{background:#d9d9e1;margin:0 -8.5%;padding:8px 6px;font-size:clamp(.42rem,.95vw,.6rem);letter-spacing:.08em;font-weight:600}
.plate .p-t{font-weight:600;font-size:clamp(.5rem,1.1vw,.7rem);margin-top:10px}
.phone{position:absolute;right:6%;bottom:-8%;width:110px;height:210px;border-radius:22px;background:#0f1730;border:3px solid #2a3a63;box-shadow:0 30px 60px rgba(0,0,0,.5);transform:rotate(12deg);animation:float 7s ease-in-out infinite reverse}
.phone::before{content:"";position:absolute;left:50%;top:10px;width:40px;height:6px;border-radius:6px;background:#2a3a63;transform:translateX(-50%)}
.phone .wave{position:absolute;left:-52px;top:60px;width:60px;height:60px}
.phone .wave path{fill:none;stroke:var(--gold-l);stroke-width:3;stroke-linecap:round;opacity:0;animation:pulse 2.4s infinite}
.phone .wave path:nth-child(2){animation-delay:.4s}.phone .wave path:nth-child(3){animation-delay:.8s}
@keyframes float{0%,100%{transform:translateY(0) rotate(-4deg)}50%{transform:translateY(-12px) rotate(-4deg)}}
@keyframes pulse{0%{opacity:0}30%{opacity:1}100%{opacity:0}}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}.plate-scene{margin-top:40px}.phone{right:2%;width:90px;height:170px}}

/* ===== secciones ===== */
section{padding:96px 0}
.section-head{max-width:760px;margin-bottom:48px}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.section-head.center .eyebrow::before{display:none}

/* problema */
.problem{background:var(--cream)}
.pain{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.pain article{background:#fff;border-radius:var(--r);padding:30px 26px;border:1px solid rgba(196,149,106,.25);position:relative;overflow:hidden;transition:transform .25s,box-shadow .25s}
.pain article::before{content:"";position:absolute;left:0;top:0;width:100%;height:3px;background:linear-gradient(90deg,var(--gold-l),var(--gold-d))}
.pain article:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.pain .ico{width:52px;height:52px;border-radius:14px;background:var(--cream);display:grid;place-items:center;margin-bottom:18px}
.pain .ico svg{width:26px;height:26px;fill:none;stroke:var(--navy);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.pain p{font-size:.98rem;color:var(--txt)}
.bridge{margin-top:44px;display:flex;gap:18px;align-items:center;padding:26px 30px;border-radius:var(--r);background:var(--navy);color:#f3efe6}
.bridge svg{flex:none;width:44px;height:44px}
.bridge p{font-size:1.06rem}
@media (max-width:1000px){.pain{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.pain{grid-template-columns:1fr}.bridge{flex-direction:column;text-align:center}}

/* servicios */
.services{background:var(--cream-2)}
.cards{display:grid;grid-template-columns:repeat(2,1fr);gap:28px}
.card{background:#fff;border-radius:22px;overflow:hidden;border:1px solid rgba(196,149,106,.25);display:flex;flex-direction:column;transition:transform .25s,box-shadow .25s}
.card:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.card .visual{background:radial-gradient(120% 100% at 30% 0%,var(--navy-l),var(--navy-d));height:230px;display:grid;place-items:center;position:relative;overflow:hidden}
.card .visual::after{content:"";position:absolute;inset:auto 0 0 0;height:3px;background:linear-gradient(90deg,var(--gold-l),var(--gold-d))}
.card .visual svg{width:78%;max-height:80%}
.card .body{padding:30px 30px 32px;display:flex;flex-direction:column;flex:1}
.card .n{font-size:.78rem;letter-spacing:.18em;color:var(--gold-d);font-weight:600}
.card h3{font-size:1.32rem;margin:8px 0 4px}
.card .tag{color:var(--gold-d);font-weight:600;font-size:.95rem;margin-bottom:14px}
.card p{color:var(--txt);font-size:.97rem;flex:1}
.card .btn{align-self:flex-start;margin-top:22px}
.card.featured{border-color:var(--gold)}
.card.featured .n::after{content:"MÁS ELEGIDO";margin-left:12px;background:var(--gold);color:#fff;padding:3px 9px;border-radius:999px;font-size:.62rem;letter-spacing:.14em}
@media (max-width:800px){.cards{grid-template-columns:1fr}}

/* proceso */
.how{background:var(--navy);color:#f3efe6;position:relative;overflow:hidden}
.how .wm{position:absolute;right:-160px;bottom:-200px;width:640px;opacity:.06;pointer-events:none}
.how h2,.how .eyebrow{color:#f3efe6}.how .eyebrow{color:var(--gold-l)}.how .lead{color:#c7cddc}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;position:relative}
.step{background:rgba(255,255,255,.04);border:1px solid rgba(196,149,106,.35);border-radius:var(--r);padding:34px 28px}
.step .num{width:54px;height:54px;border-radius:50%;background:linear-gradient(135deg,var(--gold-l),var(--gold-d));color:#fff;font-weight:600;font-size:1.3rem;display:grid;place-items:center;margin-bottom:20px;box-shadow:0 10px 24px rgba(196,149,106,.35)}
.step h3{color:#f3efe6;font-size:1.18rem;margin-bottom:10px}
.step p{color:#c7cddc;font-size:.96rem}
@media (max-width:800px){.steps{grid-template-columns:1fr}}

/* por qué importan las opiniones */
.proof{background:var(--cream)}
.why{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-bottom:34px}
.why article{background:#fff;border-radius:var(--r);padding:32px 28px;border:1px solid rgba(196,149,106,.25);transition:transform .25s,box-shadow .25s}
.why article:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.why .ico{width:54px;height:54px;border-radius:50%;background:linear-gradient(135deg,var(--gold-l),var(--gold-d));display:grid;place-items:center;margin-bottom:18px;box-shadow:0 10px 24px rgba(196,149,106,.3)}
.why .ico svg{width:26px;height:26px;fill:none;stroke:#fff;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}
.why h3{font-size:1.15rem;margin-bottom:10px}
.why p{font-size:.96rem;color:var(--txt)}
.insight{display:grid;grid-template-columns:120px 1fr;gap:30px;align-items:start;background:var(--navy);color:#f3efe6;border-radius:22px;padding:40px 44px;position:relative;overflow:hidden}
.insight::before{content:"";position:absolute;inset:0 0 auto 0;height:3px;background:linear-gradient(90deg,var(--gold-l),var(--gold-d))}
.insight-mark{width:120px;height:120px;border-radius:50%;background:rgba(255,255,255,.05);border:1px solid rgba(196,149,106,.4);display:grid;place-items:center}
.insight-mark svg{width:70px;height:70px}
.insight h3{color:var(--gold-l);font-size:1.25rem;margin-bottom:14px}
.insight p{color:#d9dde8;font-size:1rem;margin-bottom:12px}
.insight strong{color:#f3efe6}
@media (max-width:900px){.why{grid-template-columns:1fr}.insight{grid-template-columns:1fr;padding:32px 26px}.insight-mark{width:90px;height:90px}.insight-mark svg{width:52px;height:52px}}
.quote{max-width:900px;margin:0 auto;text-align:center;position:relative;padding:20px 20px 0}
.quote .mark{width:56px;margin:0 auto 18px}
.quote blockquote{font-size:clamp(1.15rem,2.2vw,1.5rem);line-height:1.6;color:var(--ink);font-weight:500}
.quote .who{margin-top:26px;color:var(--muted);font-size:.92rem;letter-spacing:.06em;text-transform:uppercase}
.quote .stars{justify-content:center;margin-top:14px}.quote .stars svg{width:20px;height:20px}

/* CTA final */
.final{background:linear-gradient(120deg,var(--gold-l),var(--gold) 50%,var(--gold-d));color:#fff;text-align:center;position:relative;overflow:hidden}
.final::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 80% at 50% 120%,rgba(255,255,255,.25),transparent 70%)}
.final .wrap{position:relative}
.final h2{color:#fff;font-size:clamp(1.9rem,4vw,2.9rem)}
.final p{max-width:640px;margin:0 auto 34px;font-size:1.1rem;color:#fff8ee}
.final .btn-navy{padding:18px 36px;font-size:1.05rem;box-shadow:0 16px 40px rgba(23,39,69,.35)}

/* footer */
footer{background:var(--navy-d);color:#c7cddc;padding:60px 0 28px}
.foot{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;align-items:start}
.foot .brand{font-size:1.5rem}
.foot .brand svg{width:44px;height:44px}
.foot .tag{margin:14px 0 18px;color:#e6e9f1}
.foot h4{color:var(--gold-l);font-size:.78rem;letter-spacing:.18em;text-transform:uppercase;margin-bottom:16px}
.foot ul{list-style:none}.foot li{margin-bottom:10px}
.foot a:hover{color:var(--gold-l)}
.foot .addr{display:flex;gap:10px;align-items:flex-start;font-size:.95rem}
.foot .addr svg{flex:none;width:18px;height:18px;fill:none;stroke:var(--gold-l);stroke-width:1.8}
.social{display:flex;gap:10px;flex-wrap:wrap}
.social a{padding:8px 14px;border:1px solid rgba(196,149,106,.4);border-radius:999px;font-size:.85rem}
.social a:hover{border-color:var(--gold-l)}
.copy{margin-top:44px;padding-top:22px;border-top:1px solid rgba(196,149,106,.25);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:.82rem;color:#9aa3bb}
@media (max-width:800px){.foot{grid-template-columns:1fr}}

/* botón flotante WhatsApp */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:60;display:flex;align-items:center;gap:10px;background:var(--wa);color:#fff;padding:14px 20px 14px 16px;border-radius:999px;font-weight:600;box-shadow:0 14px 34px rgba(37,211,102,.4);transition:transform .2s}
.wa-float:hover{transform:translateY(-3px)}
.wa-float svg{width:24px;height:24px}
@media (max-width:560px){.wa-float span{display:none}.wa-float{padding:16px}}

/* revelado */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}.plate,.phone{animation:none}}

/* páginas legales */
.legal{padding:70px 0 90px;max-width:820px}
.legal h1{font-size:2rem;margin-bottom:10px}
.legal h2{font-size:1.25rem;margin-top:34px}
.legal p,.legal li{color:var(--txt);margin-bottom:12px}
.legal .note{background:#fff;border:1px solid var(--gold);border-left:6px solid var(--gold);padding:16px 20px;border-radius:12px;margin:24px 0}